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Elevate your physical therapy practice to new heights at the APTA Private Practice Annual Conference and Exhibition 2026. The conference takes place from November 11-14, 2026, bringing together private practice owners and professionals. Attendees will gather at The Broadmoor in Colorado Springs, CO, with an option for virtual participation. This event, organized by APTA Private Practice, focuses on supporting the success of your business. The program explores strategies related to payment models, marketing approaches, and operational efficiency. Participants can connect with leaders in the field, find actionable solutions, and grow their professional network alongside colleagues committed to advancing physical therapy practices.
Keys to Implementing a Successful Cash Pay Modality Program
Speaker: Dr. Mark Callanen, PT, DPT, OCS
Adding cash pay offerings is the most common strategy being implemented in private practice to combat decreasing reimbursement (WebPT State of Rehab Therapy 2024). Undecided or unhappy with your current strategy? This lecture will share best practices and discuss keys to successfully implementing high-intensity laser and/or shockwave programs.
Dr. Mark Callanen has been with Chattanooga since 2020, serving as the Director of Clinical Education. He has been a PT since 1999 and board certified OCS by the APTA since 2003.